How to Build a Moat Strategy That Wins w/ Stevie Case (CRO, Vanta)
The Science of Scaling
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The Importance of a Multi-Year Leader
Vanta is a multi-year leader that helps customers become compliant with security standards. The company used SOFUD to stop competitors who wouldn't let prospects try its products. Vanta now has an 80% win rate, up from about 35%-40%.
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