How to Build a Moat Strategy That Wins w/ Stevie Case (CRO, Vanta)
The Science of Scaling
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The Importance of a Value Based Sale
Vanta's sales team is executing trials exceptionally well, says CEO. The company has moved from a feature function based conversation towards MedPIC for deeper discovery. "We found that like the ability to have that value conversation with our customers and prospects is now another differentiator," he adds.
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