The Science of Scaling cover image

How to Build a Moat Strategy That Wins w/ Stevie Case (CRO, Vanta)

The Science of Scaling

CHAPTER

How to Avoid Copycat Competition

As of today, we count 43 distinct copycat competitors in the space. We see all different types, but really they have all come to market with a copy of Vanta's original product. In fact, that competition was so intense that when I received an offer to join Vanta, one of those competitors actually directly tried to attack me with FUD and get me not to join the company.

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