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How to Build a Moat Strategy That Wins w/ Stevie Case (CRO, Vanta)

The Science of Scaling

CHAPTER

How to Be a Better Sales Team

Stevie: As we translate that into actually the frontline conversations, can you try to like summarize and what the first like 90 seconds to two minutes of the first sales meeting sounded like before this before you came in? Stevie: Yeah. The conversation before was much more facts and figures. You know, forecast was purely numbers. It was this week, we're going to close $200,000. And my level of confidence is 60%. And it was very, very focused on what we thought we were going to bring in. So moving that into this value-based framework with deeper inspection, it becomes much more deal specific with a focus on compelling events.

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