The Science of Scaling cover image

How to Build a Moat Strategy That Wins w/ Stevie Case (CRO, Vanta)

The Science of Scaling

CHAPTER

The Battle for Competitive Selling in Software

Mark Reverr: 99.9% of the time, a reliance on discounts is not good for sales excellence. He says software companies have to sell value and relying on discounting is a symbol of weakness. The episode was written and produced by Matthew Brown; our show is edited by Pizza Shark Productions.

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