The Science of Scaling cover image

How to Build a Moat Strategy That Wins w/ Stevie Case (CRO, Vanta)

The Science of Scaling

CHAPTER

How to Reinforce Your Frontline Sales Manager

Stevie: You're going to go a lot more horsepower on training that frontline sales manager. Stevie: As a seller, you can't just be like, why? Why? And as a sales manager, I'm asking the same things. He says there's this like hierarchy pyramid effect that all the way at the top, you're reinforcing what you want that frontline behavior to look like. The next phase is building much deeper reinforcement into Salesforce into our CRM and into the way we collect data about opportunities.

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