

Marcus Andrews - PM Lead at HubSpot - The Product Narrative Framework That Made HubSpot A $10B Brand
Sep 28, 2020
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 2min
SaaS Product Marketing: Narrative Design and Product Positioning
01:53 • 5min
Is Category Creation the Right Goal for Inbound Marketing?
06:42 • 3min
The Storytelling Framework for SAS
09:43 • 2min
How to Adapt to the Change in the World
11:43 • 5min
How Do Narratives Turn Into Actual Marketing?
16:38 • 4min
Top of Funnel Content for a Big, Massive Change in the World
20:38 • 2min
How Can Narrative Design Drive Product Launches?
22:57 • 4min
Is There Still Room for Product Positioning?
26:57 • 2min
How to Name a New Game?
28:53 • 4min
SAS Sales Managers Empathize With Their Customer's Struggle to Become a Winner
32:38 • 2min
Five Questions for SaaS Marketers
34:50 • 4min