Marcus Andrews is Product Marketing Group Lead and narrative designer at HubSpot. In this episode we’re talking about how to craft killer product narratives and launch new products to market.
Marcus leads a team of Product Marketing Managers responsible for the positioning, launches, adoption, and continued success of HubSpot's largest product line, Marketing Hub. In this episode Marcus talks us through his 5-step narrative design framework to give your products and launches a strong strategic foundation upon which to build. Marcus talks about how narratives turn into marketing and he gives some examples of different narratives HubSpot has used to grow into a $10 billion dollar brand, such as inbound marketing and the flywheel.
Links
Narrative Design Masterclass >> https://productmarketingalliance.com/narrative-design-masterclass/
Why narrative design will replace product positioning in 2020 >> https://productmarketingalliance.com/why-narrative-design-will-replace-product-positioning-in-2020/
Sapiens >> https://www.goodreads.com/book/show/23692271-sapiens
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Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward
