Marcus Andrews - PM Lead at HubSpot - The Product Narrative Framework That Made HubSpot A $10B Brand
The Growth Hub Podcast
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How Do Narratives Turn Into Actual Marketing?
Narrative Design is a framework that helps you tell the story of your business. It's like an arc in a movie or book where you have protagonists and antagonists. And then at the end, there's the victory, which in this case is buying your product. So following from this, how do these narratives turn into actual marketing? Yeah. The narrative, the great thing about it is that it really aligns your whole company.
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