4min chapter

The Growth Hub Podcast cover image

Marcus Andrews - PM Lead at HubSpot - The Product Narrative Framework That Made HubSpot A $10B Brand

The Growth Hub Podcast

CHAPTER

How Can Narrative Design Drive Product Launches?

The flywheel is a new way of thinking about your go to market model, which really puts customers at the center. It brings sales and marketing and service together. And then it creates momentum as, you know, it kind of turns. Companies need to move customers to a more central spot in the business around their story.

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