Marcus Andrews - PM Lead at HubSpot - The Product Narrative Framework That Made HubSpot A $10B Brand
The Growth Hub Podcast
Top of Funnel Content for a Big, Massive Change in the World
The steps of the, of narrative design align really well to like the different parts of the funnel. So when you're talking about a big massive change in the world, what is great for a top of funnel team? And then as you kind of go through the steps and down the funnel, the winners and losers of the new game are created by this change in theworld. That's really interesting content for your website as you get people a little bit further down the funnel.
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