Marcus Andrews - PM Lead at HubSpot - The Product Narrative Framework That Made HubSpot A $10B Brand
The Growth Hub Podcast
Is Category Creation the Right Goal for Inbound Marketing?
Nina dos Santos: I think that category creation is just such a lofty goal for most companies. And it doesn't really make sense for most companies, she says. Dos Santos: If you're able to use narrative design to create a new game and somehow a new category coalesces around you, that's awesome. But having that as a goal for what you're doing with narrative design, I don't think it's the right goal.
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