Marcus Andrews - PM Lead at HubSpot - The Product Narrative Framework That Made HubSpot A $10B Brand
The Growth Hub Podcast
How to Adapt to the Change in the World
Change in the world is that people are ignoring all these push messages, right? So what you should do to adapt as a marketer is start playing this new game where your marketing actually attracts an audience versus just interrupts an audience. And then step four is to empathize with your audience and really show them how they're winning or losing because it's easy to tune out old stories. The HubSpot Academy will be held from September 10-14 at Harvard Business School’s Belkin Center for Entrepreneurial Leadership (BELL). For more information on the HubSpot Academy visit www.hubspotacademy.com.
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