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Marcus Andrews - PM Lead at HubSpot - The Product Narrative Framework That Made HubSpot A $10B Brand
The Growth Hub Podcast
The Storytelling Framework for SAS
SAS is a product mock to working in SAS, how do you go about designing the narrative for your business? Can you talk us through your storytelling framework? Yeah. So there's five parts to narrative design. The first is really to identify a massive undeniable change in the world of your customers or in your space or just in the world in general. And every good narrative has this.
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