20% - The Marketing Procurement Podcast The Hidden Cost of Transactional Capitalism w/ Rory Sutherland
May 17, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Introduction
00:00 • 3min
The Importance of Being a Vice Chair
02:42 • 4min
The Dark Art and Curious Science of Creating Magic and Brands Business in America
06:49 • 2min
The Trade-Offs of Creativity
08:46 • 2min
The Cost of Failure in Career Building
10:54 • 3min
The Marketing Procurement Problem
13:27 • 3min
The Power of Network Effects
16:32 • 6min
The Importance of Transparency in Procurement
22:11 • 3min
The Importance of Immediate Communication in a Marriage
25:09 • 3min
The Importance of Reciprocation in Marketing
28:15 • 2min
The Curse of Commission
30:31 • 5min
How to Monetize Range Anxiety
35:11 • 3min
The Importance of Long-Term Thinking
38:35 • 2min
The Importance of Fame in Marketing
40:59 • 5min
How to Change the Mindset of the CEO to Think More Long Term
45:46 • 3min
The Rise of the Marketing Procurement Function
48:31 • 3min
The Importance of Understanding We're in a Relationship
51:04 • 2min