20% - The Marketing Procurement Podcast

The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

May 17, 2023

53:28

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Episode notes

Introduction

3min

The Importance of Being a Vice Chair

4min

The Dark Art and Curious Science of Creating Magic and Brands Business in America

2min

The Trade-Offs of Creativity

2min

The Cost of Failure in Career Building

3min

The Marketing Procurement Problem

3min

The Power of Network Effects

6min

The Importance of Transparency in Procurement

3min

The Importance of Immediate Communication in a Marriage

3min

10.

The Importance of Reciprocation in Marketing

2min

11.

The Curse of Commission

5min

12.

How to Monetize Range Anxiety

3min

13.

The Importance of Long-Term Thinking

2min

14.

The Importance of Fame in Marketing

5min

15.

How to Change the Mindset of the CEO to Think More Long Term

3min

16.

The Rise of the Marketing Procurement Function

3min

17.

The Importance of Understanding We're in a Relationship

2min

Rory Sutherland, Ogilvy UK Vice Chair and best-selling author of Alchemy, joins the pod to discuss the costs borne by marketer and agency in the shift away from relational capitalism, toward measurement and efficiency.

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