The Curse of Commission

David Ogleby's argument was always that you should pay your agency an extra 2% of commission. It will make absolutely no difference to you, but it'll transform the value you get from your agency. Then why did he create the billable hour worry? David was paranoid. Not only was he frightened of flying, he was always convinced. One of the things I would do as an agency is we spend all our time on brand level problems because that's where the money is.