20% - The Marketing Procurement Podcast cover image

The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

20% - The Marketing Procurement Podcast

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The Importance of Transparency in Procurement

Businesses that treat every transaction as an opportunity to maximize the chance of subsequent transactions and lifetime value will generally behave in an extremely honest, useful, proactive way. What you might call transactional capitalism simply seeks to maximize the value of each individual transaction. The downside is that investment that used to take place that was never quantified or valued no longer happens to the same extent.

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