20% - The Marketing Procurement Podcast cover image

The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

20% - The Marketing Procurement Podcast

CHAPTER

The Trade-Offs of Creativity

Some would define the entire field of economics as a study of trade-offs. And what it does is it causes people effectively to look for the trade-off and to believe that it's inevitable, he says. When you just assume the trade-offs are inevitable, in a sense, it's kind of an intellectual justification for not being imaginative,. He thinks we need to say most people's natural state is to travel through life trying to be reasonably imaginative.

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