20% - The Marketing Procurement Podcast cover image

The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

20% - The Marketing Procurement Podcast

CHAPTER

How to Monetize Range Anxiety

In Canada and the United States, range anxiety is that crazier a fear. It's causing people to buy and demand bigger batteries than they need. We won't solve the world's problems one brand at a time. The fatal thing with solar power is that you're trying to sell it in the wrong way. People are happy writing a check for $35,000 to supposedly get a solar power solution only to discover their local power provider won't credit them for anything they feed into the grid.

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