The Hidden Cost of Transactional Capitalism w/ Rory Sutherland
20% - The Marketing Procurement Podcast
How to Change the Mindset of the CEO to Think More Long Term
20%, the marketing procurement podcast, is back with guest Rory Sutherland. Sutherland says marketers in Canada are devolving into short-term thinking and need to think more long term. He suggests that agencies should be pitching their category expertise instead of just brand building.
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