The Importance of Understanding We're in a Relationship

Sally Kohn: One of the reasons that agencies have a history of caving in these negotiations is they're operating under the mistaken assumption that, okay, I understand we're in a relationship. We've got to get back that relationship status. This podcast is part of that attempt. She says it's interesting when we talk about incompetent negotiations because she doesn't necessarily know that the regular world of negotiations is where agencies should go.