20% - The Marketing Procurement Podcast cover image

The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

20% - The Marketing Procurement Podcast

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The Importance of Immediate Communication in a Marriage

There are certain components of a relationship where all you can do is give things away for free. The link between the one and the other can never be actually made explicit. We undoubtedly engage with businesses as though there's a kind of implicit quid pro quo which changes with the duration of the relationship. But humans instinctively don't practice capitalism that way. They practice capitalism on the basis of every time I buy from you, there's an implicit ask to have sex with me.

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