"World of DaaS"

Gabe Rogol: A Masterclass in Demand Gen

Feb 22, 2022

44:52

Highlights

AI Chapters

Episode notes

What Are the Different Intent Signals?

02:18

Is There a Difference Between Midmarket and Enterprise?

01:53

Is There Value in Studying Humanities?

01:42

Introduction

3min

What Are the Different Intent Signals?

2min

Is There a Difference Between Midmarket and Enterprise?

2min

Data Models That Predict Who Can Buy Your Product?

2min

How to Build a Branding Strategy for a Global Enterprise?

3min

How Do You Automate Your Content Marketing Strategy?

2min

A B M Category - What's the Difference?

2min

Marketing Automation

3min

How Do You Acquire Private Companies?

2min

10.

Is the Modern Customer Journey a New Space?

2min

11.

Is There an Opportunity for Data Vendors to Emerge?

2min

12.

Adtec

2min

13.

Marketing Automation

2min

14.

The Secret to Running an Effective Board Meeting

2min

15.

How Do You Think About Executive Compensation?

2min

16.

Is There a Demand Base Culture?

4min

17.

How Do You Solve Business Challenges?

2min

18.

Is There Value in Studying Humanities?

2min

19.

The Blue Shirt, Is That Really True?

2min

20.

The One Piece of Convenient Wisdom That You May Not Have

1min

21.

Are You Hitting Your Pipeline Numbers?

3min

Gabe Rogol, CEO of Demandbase, joins World of DaaS host Auren Hoffman. Auren and Gabe break down how the modern marketing funnel works and the pitfalls of the classic lead-based model. They dive into how intent-based models work and how intent signals differ between Mid Market and Enterprise accounts.

If you are building a sales or marketing function, this episode is a must listen.

World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts

You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Gabe Rogol at @GabeRogol

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"World of DaaS"

Gabe Rogol: A Masterclass in Demand Gen

What Are the Different Intent Signals?

Is There a Difference Between Midmarket and Enterprise?

Is There Value in Studying Humanities?

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AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

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