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Gabe Rogol: A Masterclass in Demand Gen
"World of DaaS"
How Do You Automate Your Content Marketing Strategy?
A lot of our contentin the pass was gaided, and so we would require some sort of lead capture. We've ungated most of our content. So that means we're less likely to get an email, but they're more likely to see the content. And then having tools like demand base that can automate how much activity across sales and marketing across the three is a strategic change.
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