Is There a Difference Between Midmarket and Enterprise?

It depends on the type of business you are. If you're fast growing midmarket company, limited butsto limited budget, you're probably in a pick u couple of signals that you're validate through tests with your s t r marketing team. Than global enterprise, it's going to be more like the latter of what you said, like the aggregator. They're going to become aggregators in a lot of ways. Like what you see in these giant enterprises is massive data science teams, data lakes, pulling together really sophisticated models and bringing in multiple signals.