Introduction

Gabe Rogol, CEO of Demandbase, joins World of DaaS host Auren Hoffman. Auren and Gabe break down how the modern marketing funnel works and the pitfalls of the classic lead-based model. They dive into how intent-based models work and how intent signals differ between Mid Market and Enterprise accounts.

If you are building a sales or marketing function, this episode is a must listen. 

World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts

You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Gabe Rogol at @GabeRogol