M&Ms with Kristie Malivindi

1

Introduction

00:00 • 5min

2

The History of Mars Inc.

04:39 • 3min

3

M&M's 2022 Brand Refresh

07:26 • 3min

4

What Was Your Impression of the M&M's Brand?

10:06 • 2min

5

M&M's Characters - The Brand Isn't Relevant

11:43 • 2min

6

M&M Lentils, a Lentil?

13:23 • 2min

7

Creating a World Where Everyone Feels Like They Belong

14:55 • 2min

8

M&M and - The Winning Kind of Direction

16:30 • 2min

9

The Story of the Brand - The First Presentation

18:00 • 2min

10

Designing a Consumer Journey

19:40 • 2min

11

Brandpad Sponsored Episode - Radically Relevant Brand

21:24 • 2min

12

What's Your Vision for Variable Typeface?

23:06 • 2min

13

M&Ms - Variable Type - A New Approach to Typography

24:52 • 2min

14

The Variable Type Face

26:23 • 2min

15

The Chocolate M&M and the Animation Principles

28:18 • 1min

16

Typography and Synchronized Swimming

29:44 • 2min

17

M&M's Rebranding Changes

31:27 • 2min

18

M&M's Launch - The Brand Identity

33:40 • 2min

19

M&M's Brand Rebrand

35:16 • 3min

20

A Change of Brand Podcast - Episode 5

37:56 • 2min