M&Ms with Kristie Malivindi
A Change of Brand
00:00
The Chocolate M&M and the Animation Principles
There's something so visceral about this like chunky beautiful type face. Yeah, weirdly I want to bite it. So it was the slab serifs the overall weight, the roundness bringing in the roundness which gives it warmth and also starts to relate to the shapes of even the peanut M&M. There's circular motifs we brought into the exaggerated ball terminals. Really just trying to reflect that kind of roundness.
Transcript
Play full episode
