M&Ms with Kristie Malivindi
A Change of Brand
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M&M's Brand Rebrand
M&M's rebrand became political fodder and rhetoric, but like most projects that experience unexpected blowback, they kept the course. For Christie, it was years of hard work and like my wife and I potty training our toddlers with an M&M here or there, it was all worth it. "I just have to admit to being just compartmentalizing that really, that was my personal approach," she said.
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