M&Ms with Kristie Malivindi
A Change of Brand
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What Was Your Impression of the M&M's Brand?
The creative director on the project came to me and said, you know, we have an opportunity to potentially kind of relook at this brand. I've always felt like the brand just has so much potential. No one single touch point was bad, but as a whole, it wasn't great. To put it really simply, just make M&M's cool. Just make it cool.
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