M&Ms with Kristie Malivindi
A Change of Brand
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Introduction
This episode of a change of brand is brought to you by Brandpad, a new standard of brand guidelines. Keep listening for a special code just for you, our listeners. The characters were historically the assets that all of the time and energy and money had been invested in developing. But increasingly we were getting briefs and questions come through about what does the world with no characters look like for M&Ms? This changed story gets into some good old fashioned conceptual thinking, experimental variable type and politically charged headlines.
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