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M&Ms with Kristie Malivindi

A Change of Brand

00:00

Typography and Synchronized Swimming

"We spent a lot of time making sure that it's M&M and it's everybody kind of working together, but all of those things would behave in slightly different ways," she says. "The humanity behind how it appears and then kind of the collaboration and how the words can kind of shift and move to make room for each other"

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