M&Ms with Kristie Malivindi
A Change of Brand
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The Story of the Brand - The First Presentation
"We took the brand piece by piece and like broke it apart," she says. "And then looked at each individual, you know, be at the logo." She adds: "It was really kind of taking all of those insights, linking them together" The team is now ready to let the cat out of the bag or the pieces out of the pack.
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