M&Ms with Kristie Malivindi
A Change of Brand
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M&Ms - Variable Type - A New Approach to Typography
The variable nature of the M&Ms logo is an exciting new approach to typography. We loved the idea that a variable type could give us kind of like the most, or near infinite amount of options. It's like the ultimate and flexibility. So it felt really right for the brand. And we already knew that we wanted to create kind of an eclectic mix of weights and widths.
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