DTC Podcast

Ep 244: Huel - Ben Bokaie: High Performance, Nutritionally Complete Marketing to $150M

Oct 10, 2022

34:22

Creator website

Highlights

AI Chapters

Episode notes

PHA PHA - The Circle of Life

03:12

How Many Products Have You Launched?

02:09

What's Different About Human Fuel?

01:43

Introduction

2min

Huell - A Brief Overview of Huell's Growth Journey

4min

HUEL - A New Category in Food Security?

2min

What's Different About Human Fuel?

2min

Reddit Has Been Your Top Channel for Growth?

2min

The Main Thing for Performance Marketing?

2min

PHA PHA - The Circle of Life

3min

Podcasts

2min

Black Crow AI Boosts DTC Brands' Holiday Marketing

3min

10.

How Many Products Have You Launched?

2min

11.

How Do You Optimize Your Fuel Experience?

2min

12.

Performance Marketing

3min

13.

What's the Biggest Mistake or Painful Leap That You've Learned at HUEL?

3min

14.

DATUAL - What's the DTC Scene in London?

2min

15.

D2C Q4 Black Friday Cyber Monday - What Are Your Big Plans?

2min

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Hello and welcome to the DTC Podcast. I’m Eric Dyck.

Today we’re fuelling up with Ben Bokaie, Head of Performance Marketing at Huel, the world’s number 1 nutritionally complete, fully sustainable, line of meal powders, shakes, bars and more, that’s soared to nine-figure revenues on the back of great product, slick branding, and hardcore performance marketing, authored in no small part by our guest today Ben Bokaie

https://huel.com

Listen and you’ll learn:

Why category creation is a cheat code for CPG brands

How Ben’s built an in-house creative hub in an all out commitment to finding winning ads

As well as a deep dive int Huel’s international expansion strategy

Better huel up for this one, on with the show!

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Watch this interview on YouTube - https://dtcnews.link/video

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