Ep 244: Huel - Ben Bokaie: High Performance, Nutritionally Complete Marketing to $150M
DTC Podcast
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Podcasts
We've kind of defined our podcast audience and strategy now in terms of where we're going after pods. People who basically go to the pod to, yeah, improve their life. We found a few cool ones, which have worked quite well. But I guess it's also like some podcasts can be so expensive. And then obviously you can't understate the value of that native read of actually, you know, someone who genuinely loves the product and believes in it. So there's, it's a balancing act, really, with all those things.
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