Ep 244: Huel - Ben Bokaie: High Performance, Nutritionally Complete Marketing to $150M
DTC Podcast
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HUEL - A New Category in Food Security?
Food security is something that's constantly coming up in the news right now. I remember when Soylent came out in the US and a bunch of my startup tech founder friends were like, oh, finally, an efficient way that I can eat faster and cheaper. It really caught fire. HUEL as well, there's so many use cases. We're all over Facebook and Instagram and paid social. So whenever I speak to people who don't really know what the concept is, they know the name. But yeah, that's a bit of a summary.
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