What's Different About Human Fuel?

The Helvetica logo, is that the font? It's just so simple. And stands out. Human fuel is where it came from. Which is a better name than Soylent. Soylent just has these whole other connotations that I always thought of when they were. So we still kind of like are our competitors. But in terms of them being the first to market in America, they're still pushing the category.

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