Ep 244: Huel - Ben Bokaie: High Performance, Nutritionally Complete Marketing to $150M
DTC Podcast
00:00
Introduction
Ben Bocai is head of Performance Marketing at HUEL, the world's number one nutritionally complete fully sustainable line of meal powders. He explains why category creation is a cheat code for CPG brands and how Ben's built an in-house creative hub to find winning ads. Also dives into HUEL's international strategy that's bringing them all over the world, including Japan.
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