The Main Thing for Performance Marketing?

The main theme for us at the moment is really working on the attribution and incrementality piece, because I mean, should we get into it now? I was going to say it's bingo. So once you state them both, we do have to talk about it. We use phosphor as our attribution partner. First thing they said to us is you're spending way too much on Facebook and Instagram. And so just getting that right for each channel as well, and knowing the levels and levers to pull by how much has just been so valuable for us.

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