Ep 244: Huel - Ben Bokaie: High Performance, Nutritionally Complete Marketing to $150M
DTC Podcast
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What's the Biggest Mistake or Painful Leap That You've Learned at HUEL?
We were a bit too slow to react and we kept spending when the demand just wasn't there, which made our CPAs rise. And I think that probably sticks in my mind as being one of the biggest mistakes. One thing with Japan, which hit us a lot, is iOS. In Japan, it's like a Facebook compression is like 85% iOS. So it's taking a bit more of a hit than the other markets. We actually drive more revenue outside the UK than in the UK, which is pretty amazing. US is our second biggest market, really big growth market for us,. Italy, Spain, France are smaller for us because I think the kind of convenience food out there
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