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Ep 244: Huel - Ben Bokaie: High Performance, Nutritionally Complete Marketing to $150M

DTC Podcast

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Performance Marketing

Retail is a massive part of our business, mainly in the UK. There's so many people who have seen us in store and then gone on to purchase online. The gym has as well, like just the merch, whether it's the shirt that comes with it or the shaker,. I think that's got to be a pre-valuable visual cue for people wanting to get into the heel world.

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