Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Introduction
00:00 • 2min
How Did You Hear About Us?
01:53 • 2min
How Did You Hear About Us?
04:14 • 3min
Attribution, Sophoor Says, Direct Traffic
07:32 • 3min
Reporting on Self Reported Attribution
10:04 • 5min
The Sales Team Is Using It
14:42 • 2min
How to Measure the Impact of Lead Generation in a Sales Force
16:50 • 2min
20 21 Dark Social and Content Re Purposing in Distribution Strategy
18:36 • 4min
Top Marketing Teams Will Be Talking to Customers Every Week
22:10 • 3min
Is There a Half in Performance Marketing?
24:47 • 4min
The Seven Things for 20 21 That I Didn't Predict
28:46 • 4min
The Number One Most Powerful Thing in Your Marketing Engine
32:20 • 5min
Display Ads - The Next Big Thing?
37:14 • 5min
Seven Predictions for 20 22
41:59 • 2min
The Man Capture Strategy
44:27 • 2min
I Wouldn't Change My Strategy
46:04 • 3min
Influence or Marketing?
48:41 • 3min
How to Transpose a Form on Sales Calls
51:25 • 2min
Marketing Is Pretty if You Allow It to Be Simple
53:08 • 3min
How to Get a Product to the People That Have the Most Influence
55:55 • 5min
How to Build a Community That Performs Well and Generates Customer Insights?
01:00:41 • 5min
Getting the Initial, Like Injection, Is the Hardest Part?
01:05:13 • 4min