235 - 2021 Recap & 2022 Predictions | Demand Gen Live S2 x64
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The Seven Things for 20 21 That I Didn't Predict
The seven things i didn't predict for 20 21. Dark social was a major, undeniable shift. I think we're on the verge of putting some real cracks in this current state of marketing measurement and attribution with self reported attribution. Digital demand is all about telling a good story and putting content on social networks. It's that simple. Great content that they want do it consistently and frequently and put it in channels where they are. That's how you build a business and win new customers in 20 22.
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