Attribution, Sophoor Says, Direct Traffic

Imagine knowing the biggest trends in the industry before they happened. Imagine the advantage you would have over the competition. Every year we make predictions on what the biggest changes in B2B marketing will be and we've got a pretty good track record. But before we do that, we're going back to January 2021 to see which of last year's predictions came true.

PLUS: If you tuned in last week, we told you we were going to read 20 self-reported attribution results and the corresponding software attribution.  If you're looking for proof that dark social produces results, and have been asking how to measure it, here it is.