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235 - 2021 Recap & 2022 Predictions | Demand Gen Live S2 x64

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How to Get a Product to the People That Have the Most Influence

Odink: I think that anything like betabe companies will always lead into things are super transactional, because they're easy to measure. What i would do if i was a company, as i would figure out how to get my product in the hands of the people that have the most influence. If that involved displacing something else and giving it, a 200 thousand dollar a year product for free to the five most influential people in the market. Ostink: Did you have any other ideas? And partially challenge us to be complesting about attribution,. How can we set our minds to being able to make these things work? Odik: It's hard for a company to get

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