235 - 2021 Recap & 2022 Predictions | Demand Gen Live S2 x64
GTM Live
00:00
How to Measure the Impact of Lead Generation in a Sales Force
So this is our high intent pipe conversion funnel. So like 12% of the wroth submissions become customers before we filter out. Span becomes like 19 %, after spam is filtered out. This isn't like a high volume lead gen channel that you're like praying that your s t r can get a meeting. It's that buyers pass through these channels to buy, and there's an attribution bias to these channels. And then you need to figure out and use other ways to measure.
Transcript
Play full episode
