235 - 2021 Recap & 2022 Predictions | Demand Gen Live S2 x64
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Reporting on Self Reported Attribution
How do you report on this type of attribution up the chain, meaning to leadership or executives? I imagine manually in a spread sheet. So'd be great to kind of talk through how to take all those raw submissions and what's the best way to package that up and present it to a leadership? Just give me one second. E'll do a little bit of a screen share. Sophwore says 11 of them came from organic search, two of them camefrom direct traffic, and one of them came into off line sources. If you look at your own data, you're in to get this exact bias everyone's attribution sophor going to bias to. Let's keep doing c o
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