The Revenue Leadership Podcast with Kyle Norton E20: Building Data-Driven Sales Processes in the AI Era with Jordan Crawford
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Feb 12, 2025 Jordan Crawford, a GTM Data Scientist and founder of Blueprint Go-to-Market, discusses the game-changing influence of AI on sales strategies. He critiques traditional sales models and emphasizes the need for data-driven approaches amidst AI integration. Crawford highlights the potential of the DeepSeek AI model and innovative tools like ChatGPT for enhancing productivity. He also underscores the importance of specialized roles in implementing AI effectively, guiding organizations through the transformative landscape of modern sales.
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Broken Sales Paradigm
- The current sales model, focused on personalization and volume, is broken.
- True personalization requires understanding the prospect's needs, not superficial similarities.
Perfect Message Exercise
- Start by crafting the perfect message to your ideal prospect, assuming unlimited time.
- This exercise clarifies the data you need and helps you define your target audience.
Niche Down for Horizontal SaaS
- Horizontal SaaS companies must choose a narrow segment to focus on, delaying broader targeting.
- This focused approach allows for deeper understanding and more effective messaging.