Jordan Crawford

Jordan Crawford, a GTM Data Scientist and founder of Blueprint Go-to-Market, discusses the game-changing influence of AI on sales strategies. He critiques traditional sales models and emphasizes the need for data-driven approaches amidst AI integration. Crawford highlights the potential of the DeepSeek AI model and innovative tools like ChatGPT for enhancing productivity. He also underscores the importance of specialized roles in implementing AI effectively, guiding organizations through the transformative landscape of modern sales.

Jordan Crawford, Founder of Blueprint and a go-to-market innovator, dives into the transformative power of AI in sales and marketing. He reveals how to create targeted outreach messages using tools like ChatGPT and the FIND process for effective go-to-market strategies. Highlights include revolutionizing personalized sales outreach, enhancing operational efficiency, and mastering prompt engineering. Jordan emphasizes the importance of process over mere prompts and shares insights on utilizing Deep Research AI for better customer insights and messaging.

Jordan Crawford, a go-to-market engineer and founder, dives into the distinction between go-to-market engineering and RevOps, emphasizing how bespoke data can create invaluable data moats. He discusses the importance of building permissionless value propositions that deliver immediate benefits and introduces the systems of intelligence framework to enhance operational efficiency. Looking ahead, Jordan outlines the evolving role of the Chief Revenue Officer in the AI age, comparing them to conductors who utilize data and question for strategic insights.