Jordan Crawford

Jordan Crawford, a GTM Data Scientist and founder of Blueprint Go-to-Market, discusses the game-changing influence of AI on sales strategies. He critiques traditional sales models and emphasizes the need for data-driven approaches amidst AI integration. Crawford highlights the potential of the DeepSeek AI model and innovative tools like ChatGPT for enhancing productivity. He also underscores the importance of specialized roles in implementing AI effectively, guiding organizations through the transformative landscape of modern sales.

Jordan Crawford, Founder of Blueprint and a go-to-market innovator, dives into the transformative power of AI in sales and marketing. He reveals how to create targeted outreach messages using tools like ChatGPT and the FIND process for effective go-to-market strategies. Highlights include revolutionizing personalized sales outreach, enhancing operational efficiency, and mastering prompt engineering. Jordan emphasizes the importance of process over mere prompts and shares insights on utilizing Deep Research AI for better customer insights and messaging.

Jordan Crawford, the Founder of Blueprint GTM and a pioneer in B2B sales innovation, joins Craig Rosenberg and Matt Amundson for an enlightening discussion. They tackle the rapid evolution of go-to-market strategies, emphasizing the need to adapt amidst technological advancements. Jordan shares tactics for effective lead segmentation based on customer pain points and highlights the importance of understanding your audience before deploying AI tools. With fresh insights, they critique traditional sales methods and explore how to refine messaging through intentional problem-solving.